Mission Report: The L.A. Trust pivoted during pandemic
Our lockdown year (clockwise from top left): The L.A. Trust attended an on-campus healthcare rally; distributed PPE at St. John’s; taught little ones to brush on KLCS; handed out 100,000 toothbrushes during Operation Tooth Fairy; engaged students on Zoom; and helped promote the online CSHA Conference with State Superintendent Tony Thurmond.
The Los Angeles Trust for Children’s Health has released its 2021 Mission Report documenting an extraordinary year for the nonprofit agency and its stakeholders.
“Last year was challenging, especially for our underserved communities,” Maryjane Puffer, executive director of The L.A. Trust, told stakeholders. “But it was not a lost year.”
“Like our students, teachers, school staff and healthcare providers, we found new strength, learned new skills and made new connections online,” Puffer said. “Like them, we found new ways of accomplishing our mission.”
The 16-page Mission Report details how the L.A. Trust pivoted during the quarantine. It transferred in-person meetings to online platforms like Zoom; expanded education campaigns on social media and television; and distributed more than 100,000 oral healthcare items and PPE at Wellness Centers and schools.
The L.A. Trust launched a new Student Mental Health Initiative and educated legislators about the need for school-based healthcare. It also convened experts and stakeholders at online forums and engaged student health advocates at virtual events. The L.A. Trust also launched a new website and rallying cry, “Putting the care in student healthcare.”
Students the unsung heroes
“Our partners stepped up to support us as we pivoted,” the report notes. “Los Angeles Unified School District emerged as a national leader in handling the crisis, and healthcare providers saved lives, while risking their own.”
An introductory message from Puffer and Board Chair Will Grice said, “The unsung heroes of the pandemic were our young people, who managed online education, nursed sick loved ones and shouldered increased family responsibilities.”
The Mission Report documents The L.A. Trust’s activities in nine key areas: Advocacy, healthy living/nutrition, mental health, oral health, research, sexual and reproductive health, student engagement, substance use prevention and support for L.A. Unified’s 17 Wellness Centers.
The report also lists key funders of The L.A. Trust, board members, Wellness Centers and Student Advisory Boards. It includes a financial report for the 12 months ended June 30, 2020 showing how the organization withstood the economic downturn by lowering overhead and raising funds through new grants and individual donations.
“I especially want to thank our executive committee and board for guiding us through this tumultuous year,” Puffer said. “Their expertise, counsel and personal fundraising activities were indispensable.”