The L.A. Trust launches new website and campaign

The L.A. Trust’s new website and rallying cry — Putting the care in student healthcare — is the culmination of a reinvention and rebranding initiative started last year.

The Los Angeles Trust for Children’s Health has launched a new rallying cry, website and outreach to help it better serve students, community members, allies and healthcare partners throughout the region.

“This website is the part of a reinvention process we began last year,” said Maryjane Puffer, executive director of The L.A. Trust. “Since then, we’ve developed new strategies, values, vision and mission statements. We introduced new branding, communications and outreach. Today we introduce a new website and a new rallying cry, ‘Putting the care in student healthcare.’

Multiple pandemics

“We’re fighting multiple pandemics.” Puffer said. “Our students are hurting, our communities are struggling and many of our institutions are reeling. Our new rallying cry represents The L.A. Trust’s commitment to help our kids and teens address the challenges they face.”

Rob Wray, associate director for communications and media at The L.A. Trust said, “Our new website tells the story of The L.A. Trust. It outlines our missions, showcases our work and provides important resources on student health,” he said.

“This site, developed in-house and by LeftBrainRightBrain Marketing, is the beginning of the process, not the end,” he said. “We will add more resources, more news and more stories going forward, evolving with the needs of our constituents  and partners.